MarkeThink has been set up to enable enterprise organizations in Israel and abroad to define and implement creative and cost-efficient marketing strategies for their business. Nir Zamir uses his extensive and proven global business experience to quickly understand the client organization’s particular business realities and needs, and provide practical marketing programs aligned with the company’s business targets and available resources.
Mr. Zamir is a marketing consultant to high-tech companies in various industries, specializing in providing clients with comprehensive marketing strategies, defining respective work plans and supervising their successful execution.
He previously held positions as VP Marketing for Yoggie Security Systems, Paradigm Geophysical, VocalTec (NASDAQ : VOCL), and Pango Systems.Mr. Zamir’s extensive experience also includes serving as Head of Global Marketing at CellGlide, Head of Marketing Communications at Amdocs (NYSE: DOX), and Director of Corporate Communications and Customer Care at Scitex (NASDAQ: SCIX).Prior to that he had spent 10 years on Madison Avenue, New York, as Creative Director for Grey Advertising’s Entertainment subsidiary and as Art Director for the Young &,Rubicam advertising agency.
As an advertising executive Nir had gained extensive consumer marketing (B2C) experience, and created TV, Print and radio campaigns for clients including:
Celebrity Cruise Lines, Madison Square Garden, Barbados Ministry of Tourism, R.J.R. Tobacco Company, NY Telephone, TWA, Accenture, Kentucky Fried Chicken, Citizen watches, Whitehall Labs, Johnson & Johnson, Pillsbury, NY TV Channel Thirteen, and Tiffany & Co.
Nir is also an executive member at Research Studios, the international Branding agency headed by Neville Brody, one of the world’s leading brand communications specialists for more than 2 decades.
With a corporate studio in London, Research Studios has design teams in New York, Barcelona, Paris, Berlin, Tel Aviv, and Mumbai. The collaborative team of MarkeThink & Research Studios is set up to enable clients in virtually every industry to comprehensive branding services with the best business value, anywhere in the world.
MarkeThink’s clients in Israel and the US are companies in diverse industries including: ‘Clean Tech’, online financial services, information security, content delivery networks, mobile information services, Retail, Software development & testing, IT infrastructure equipment, and entertainment. PR programs, for both global and local commercial growth, are often the best and most cost-efficient sales-generating tool a company can have.MarkeThink’s extensive experience in creating integrated, world-wide and comprehensive PR programs is one of the advantages our clients may benefit by.
Working with a network of PR agencies and specialists that cover worldwide markets, MarkeThink regularly monitors the actual implementation of clients’ PR programs, whenever no relevant in-house staff is in place.
Application of the PR discipline is based on MarkeThink’s perspective of it as a comprehensive and delivery oriented tool: not a mechanism for distributing a set of press releases, but an integrated platform that is part of the overall marketing program and designed to generate sales leads, as well as mind-share and brand awareness long term value.