International and Israel Marketing - Alessandra Naogaoker

Alessandra Naogaoker Profile

9 Years Marketing experience in the High Tech and Internet industries as an employee and an independent consultant.

Ability to direct complex projects from concept to fully operational status.
In-depth experience in working with international customers, channel and suppliers in the US, European and Asian markets.

Goal-oriented individual with strong leadership capabilities.

Organized, highly motivated, and detail-directed problem solver.

Languages	• French and Italian bilingual • English excellent • Hebrew fluent • Portuguese fluent • Spanish school level
Employment
Apr 2008 to May 2009	Marketing Manager, Magic Software, Or Yehuda Magic Software provides application platform and business integration solutions. Responsibilities include: • Manage webmaster/online marketing specialist and marketing writer • Design and produce new marketing collaterals • Develop marketing campaigns online and off-line • Organize trade shows worldwide • Manage relationship with marketing departments of the organization’s branches • Manage 3rd party vendors such as translators, designers, webmaster etc.
2007-Mar 2008	MARCOM Manager, ImageID, Hod Hasharon ImageID provides Visidot, an accurate, reliable and cost-efficient solution for rapid multiple-asset Automatic Identification and Data Capture (AIDC). Responsibilities include but not limited to: • Recruit, train and manage inside sales team (six people) • Set up a new telesales team covering four different territories • Achieved an average of 15 appointments/month/territory • Design and implement new channel partners’ programs • Design and produce new marketing collaterals • Develop public relations strategy and manage public relations firm’, and journalist relations • Select and organize trade shows to fit the company’s marketing strategy • Manage all online marketing activities • Plan and implement a leads generation process and sales tools • Manage 3rd party vendors such as copy writer, designers, webmasters, PR firms etc.
2004-2007	MARCOM Manager, PureSight (bcgi), Kfar Saba PureSight develops an Internet content filtering technology based on Artificial Intelligence. The organization has an OEM strategy and targets the Internet Security and Mobile markets. Responsibilities include but not limited to: • Developing the marketing strategy & directing the corporate marketing, public relations, advertising and marketing communications functions • Includes full re-branding following a successful exit • Designing and managing promotional programs, integrating all aspects of image awareness and lead generation (branding programs, product marketing, customer activities, advertising, public relations, trade show – including 3GSM, CeBIT and more, multimedia, investor relations, production of marketing collaterals and web efforts) Defining and implementing incentive programs to boost ISP sales ( when implemented we could see an 80% increase in weekly sales) • Planning and implementing marketing and product development programs targeted toward existing and new markets by performing duties personally or through 3rd party vendor • Marketing point of contact for strategic partners • Actively participated in a successful due-diligence process by managing the information gathering process. Was also a point of contact for attorneys in the US and Israel
2003–present	Search Engine Optimization and Online Marketing Consultant • SEO and MARCOM freelance services • Market research • Redesign of existing websites in order to meet a company's marketing and sales goals • Positioning on International Search Engines • Translation of websites to facilitate entry in different markets • Consultant advice before building websites and project management with a company's webmaster • PPC campaign management – Google, Overture, MSN and 2nd tier networks • Market research & best practices research
2002-2003	Brand Marketing Manager, Spiral Solutions, Misgav • Brand Marketing position in a Marketing firm specialized in branding and positioning of online casinos. • Branding and customer retention activities • Building Marketing programs to retain customers within the casino • Monthly profit in the range of US$700K • Tasks comprise data analysis, users’ segmentation, promotion and evaluation of results
2001	Customer Manager, BetandChat, Haifa Managing customer care and sales activities both for new prospects research and exhibition follow up Account management activities include financial analysis and evaluation of worldwide customers’ results Closely working with the marketing department and participating in marketing events such as exhibitions
Student Jobs	Variety of student jobs in Paris, Munich and Brasilia in organizations such as FIBA, the French Embassy and subsidiaries of the European Community. Range of activities include: project management, Public Relations and press activities, and cost of the living surveys.
Education	Heriot Watt MBA B.A. Honours, Business Communication, London College of Communication Dissertation “Media and Political Conflict”
Computer Skills	• Proficient in Microsoft package (Word, Excel, Power Point, Access) • HTML and Website updating and uploading tools • Use of SQL queries for financial analysis • Knowledge of CorelDraw and Photoshop • FTP Client/Server knowledge

Brand Marketing Manager, Spiral Solutions, Misgav